Secretly Canadian marks 25th anniversary with mission to aid families experiencing homelessness in Bloomington

SC25 campaign sets $250,000 fundraising goal for New Hope for Families

Bloomington-based record label Secretly Canadian has announced it will mark its 25th Anniversary with a mission to fight homelessness in its physical and spiritual hometown. The year-long “SC25” initiative aims to raise $250,000 for New Hope for Families through an ambitious slate of new music, reissues, creative partnerships and projects exploring the company’s history and our community.

Celebrating 25 years, Secretly Canadian presents SC25 - Every Light On This Side of the Town, a campaign to raise funds for New Hope for Families.

Secretly Canadian will reveal more SC25 releases soon, all bound by the collective goal to raise $250,000 for New Hope for Families. The organization is the only place in Bloomington and the greater Monroe County where families with children can find shelter together.

New Hope accepts families as they self-define, inclusive of all sexual orientations and gender identities. New Hope utilizes a housing-first model, focused on placing families into stable housing and helping them focus on their unique challenges. This approach reinforces each family’s agency and dignity while aiming to make their experience with homelessness rare, brief, and non-repeating.

Through SC25, Secretly Canadian intends to work with New Hope for Families in providing homes and financial support to every homeless family in Bloomington. With a donation of $250,000, New Hope can build one housing unit to serve 12 families at one time, providing housing, case management, child care and other special needs.

Learn more about SC25 at sc25.secretlycanadian.com

Learn more about New Hope’s $5.75 million capital campaign